Instagram Graph API limits: 30 hashtags a week, 100 posts a day
The documented Instagram Platform limits: the rate limit formulas, hashtag search and publishing caps, throttling codes and headers.
Short answer
Instagram Platform API is available with limited access. No published per-call price for standard use; access depends on Meta app configuration. Rate limits and permitted scopes apply.
Rates and dates checked 2026-11-11 against the sources below. How the comparison works.Facts that decide the bill
| Fact | Value |
|---|---|
| Instagram rate limit | Calls within 24 hours = 4,800 x the number of impressions of the account |
| App rate limit | Graph API platform limit: calls within one hour = 200 x the number of users |
| Hashtag search | At most 30 unique hashtags queried within a 7-day period |
| Publishing | 100 API-published posts per account in a 24-hour moving period; a carousel counts as one |
| Throttling codes | 4 (app), 17 (user), 32, 613 and 80002 (Instagram business use case) |
| Usage headers | X-App-Usage and X-Business-Use-Case-Usage report usage in percent; throttling starts at 100 |
| Accounts covered | Instagram professional accounts only (business and creator) |
| Basic Display API | Retired December 4, 2024; personal-account requests fail from that day |
Routes that work for Instagram data
The official route first, then the catalogue Actors that fit this problem (profiles and posts), by their published fields. Store figures are the publisher's public numbers.
| Route | Core fields | Price / 1K | Success, 30 days | Link |
|---|---|---|---|---|
| Limited accessInstagram Platform API | not compared | below | Official docs | |
| Instagram Profile Scraper - Bio & Posts | 4/7 | $0.70 | 10 runs, too few to rate | Open in Apify Store |
| Instagram Posts & Reels Data Scraper | 4/7 | $0.99 | 19 runs, too few to rate | Open in Apify Store |
| Instagram Downloader API - Reels, Video & Photo | 2/7 | $0.49 | 2 runs, too few to rate | Open in Apify Store |
Official price: No published per-call price for standard use; access depends on Meta app configuration. Compare all 12 Instagram routes.
Sources
Every dated claim on this page comes from the public sources below. Check the source before you make a business decision on it.
- Meta Graph API rate limiting — checked 2026-11-11
- Instagram Platform overview — checked 2026-11-11
- IG Hashtag Search reference — checked 2026-11-11
- Instagram content publishing — checked 2026-11-11
Need the data without the official API?
Instagram Profile Scraper - Bio & Posts returns 4 of 7 core Instagram fields at $0.70 per 1,000 results. Compare all 12 Instagram routes.