Search data: SERPs, local results and ad libraries
A search result is not a stable fact. Personalization, location and interface changes affect what appears. For rank tracking, collect the query, locale, device and time; for ad research, use the library and its published coverage rather than a general web scrape.
The short answer
Search data is useful when the question is visibility, ranking or advertising, not when you need a business list. Use a SERP target for result pages, a local target for place records, and an ad library for transparency records. The page below keeps those intents separate.
13 websites, 26 catalogue Actors, 26 of them with a published output schema. Data checked 2026-11-12. How the routes are scored.Websites in this group
Each website link opens the full comparison, field matrix, official API route and legal notes. The table shows how many catalogue Actors cover each website, how many publish an output schema, the cheapest published rate per 1,000 and the official access status.
| Website | Category | Catalogue tools | Schemas | Cheapest / 1K | Official API |
|---|---|---|---|---|---|
| Google Search google.com | Search results | 4 | 4 | $0.99 / 1K | Limited access |
| Bing bing.com | Search results | 3 | 3 | $0.99 / 1K | Retired |
| Yandex yandex.com | Search results | 4 | 4 | $0.99 / 1K | Limited access |
| Naver naver.com | Search and local data | 5 | 5 | $0.99 / 1K | Limited access |
| Meta Ad Library facebook.com/ads/library | Ads and transparency | 2 | 2 | $0.99 / 1K | Limited access |
| Baidu baidu.com | Search results | 1 | 1 | $0.99 / 1K | Public API |
| Google Trends trends.google.com | SEO and web analytics | 1 | 1 | $0.99 / 1K | Limited access |
| Google Ads Transparency Center adstransparency.google.com | Ads and transparency | 3 | 3 | $0.99 / 1K | No open API |
| LinkedIn Ad Library linkedin.com/ad-library | Ads and transparency | 1 | 1 | $0.99 / 1K | No open API |
| TikTok Ads Library library.tiktok.com | Ads and transparency | 1 | 1 | $0.99 / 1K | Limited access |
| Similarweb similarweb.com | SEO and web analytics | 1 | 1 | $0.99 / 1K | Limited access |
| Ahrefs ahrefs.com | SEO and web analytics | 1 | 1 | $0.99 / 1K | Public API |
| Ubersuggest ubersuggest.com | SEO and web analytics | 1 | 1 | $0.99 / 1K | Limited access |
Counts are catalogue Actors mapped to the website, not every tool on the public Store. A schema count is the number of tools with at least three published output fields. Prices exclude Actor start events and plan differences.
Ranked lists, API pricing and error fixes in this group
- Official API pricingGoogle Custom Search JSON API: 100 free queries a day, ends 2027
- AlternativesSerpApi alternatives after Google's December 2025 lawsuit
- Retired toolBing Search APIs: retired on August 11, 2025
- Official API pricingBaidu API pricing, limits and access
- Official API pricingAhrefs API pricing, limits and access
Catalogue starting points
These are the highest-ranked catalogue routes across the vertical, one per website where possible. They are a starting point for the use case, not a claim that another catalogue Actor cannot fit a narrower job.
Search & URL Markdown Extractor for LLMs
Turn a search query or a list of URLs into clean Markdown, plain text, or HTML pages, with filters for domain, keyword, and minimum content…
Google Image Search Results & Metadata Scraper
Run a Google Images search and get back full-resolution image URLs with dimensions, thumbnails, source page titles, and the web page each image…
Google Autocomplete Keyword Expansion Scraper
Expand seed keywords into long-tail suggestions using Google's autocomplete, with question-word, preposition, comparison, and A-to-Z expansion…
Google Search Results Scraper: Organic & SERP Boxes
Search Google and get organic results plus AI Overview, knowledge panel, People Also Ask, related searches, local pack, top stories and ads for…
Bing Organic Search Results Scraper
Run keyword queries against Bing and get ranked organic results with title, URL, display URL and snippet for each position, localized to any…
Yandex Maps Business Search, Details & Reviews Scraper
Search Yandex Maps by keyword, fetch full business details, or collect customer reviews - with address, phone, rating, working hours, photos,…
What teams use this data for
Rank and result monitoring
Track a defined query, locale and result type over time. Record the device, location and collection time because search results are not universal.
Local search visibility
Compare how a category or business appears in local search and maps. Use the Maps index for place fields and the search index for result pages.
Ad transparency research
Use the Meta Ad Library for public ad records and its documented limits. Do not treat a library result as a complete record of every ad a business has ever run.
What to check before you build
- Search results are personalized and can change by location, language and device.
- Google's terms restrict automated access and bulk export. The official API route has its own pricing and display rules.
- Ad library coverage is not the same as total ad spend. Read the platform's own scope notes.
Use the field finder for a specific field, the cost estimator for a row count, and the complete Actor catalogue for the full shelf.
Questions people ask
Can I get Google search results from an official API?
Google does not offer a general public web-search API for bulk result export. Its terms restrict automated access. Commercial SERP APIs exist, but they are a separate route with their own terms and reliability. The Google Search target page documents the official position.
Why do two SERP collections disagree?
Search results vary by location, language, device, personalization and time. Record those variables with every collection, and compare like with like before treating a difference as a ranking change.
What is the Meta Ad Library useful for?
It is a public transparency surface for ads, not a complete ad-spend database. Use it for the records it publishes and read the platform's scope notes before drawing conclusions.
Should search data be used to build a local business list?
No. Search results show pages, not structured business records. Use Google Maps or a local directory for place fields, and use search data for visibility or result-page questions.
Sources and data notes
The website rows are generated from the catalogue. Official API status comes from each website's documented route and is dated below.
- Google Search API documentation
- Bing API documentation
- Yandex API documentation
- Naver API documentation
- Meta Ad Library API documentation
- Data sources and check policy
- Ranking method and limits
Get Google Search data with a catalogue Actor
Search & URL Markdown Extractor for LLMs returns 2 of 5 core Google Search fields at $0.99 per 1,000 results. Compare all 13 Google Search routes, or see Bing, Yandex, Naver and Meta Ad Library.